Account for separate platform work
Native iOS and Android apps use their platform ecosystems and can offer direct access to specialised capabilities. They also require separate implementation and coordination for many features. A cross-platform approach shares a substantial part of product logic and interface work, but platform-specific modules and release processes still need attention.
Compare the complete lifecycle
Include testing on real devices, integration quality, dependency updates and long-term maintenance in the decision. A shared codebase can reduce repeated work, while a demanding hardware or performance feature may justify dedicated native development. Validate uncertain capabilities with a focused technical prototype before committing to a full build.
Choose according to the product
For many business apps and marketplaces, shared development can be a practical first choice. For specialised device integration or demanding platform-specific experiences, native work may be more appropriate. Ask the team to explain its recommendation in relation to your requirements, its experience and the cost of supporting both platforms over time.