Food service
KFC
For KFC, we supported the social media communication of around forty franchises. The challenge was not just publishing content, but organizing a regular local presence, consistent with the brand, while taking each restaurant's needs and communities into account.
Project highlights
Coordination across around 40 franchises
Regular local social media presence
Consistency with brand standards
Content adapted by restaurant
Multi-site editorial organization
Improved local visibility
Technologies used
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